Marketing For Dummies (UK Edition), 2nd Edition

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain.This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales.Discover how to:Understand the basics of effective marketingResearch customers, competitors and industryCreate a compelling marketing strategyIncrease consumer awarenessSatisfy clients’ needs and boost sales