Implementing an Integrated Marketing Communications...

Main
Business & Economics - Sales & Marketing
Implementing an Integrated Marketing...

Implementing an Integrated Marketing Communications Strategy (Hawksmere Special Briefing)

Name: Implementing an Integrated Marketing Communications Strategy (Hawksmere Special Briefing)
ISBN: 9781854181206

Norman Hart

0 / 0

0 comments

Bạn thích cuốn sách này tới mức nào?

Chất lượng của file scan thế nào?

Xin download sách để đánh giá chất lượng sách

Chất lượng của file tải xuống thế nào?

Just what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives? All the evidence indicates that the vast majority of companies are without a marcom plan. With the continuing growth in brand competition and an increasing number of undifferentiated products, the demand for better marketing communications has grown substantially. In order to be ahead and stay ahead of your competition, it is essential to integrate all your marketing communications as part of your marketing plan.

Thể loại:

Business & Economics - Sales & Marketing

Năm:

1999

Ngôn ngữ:

english

Trang:

ISBN 10:

1854181203

ISBN 13:

9781854181206

File: